Merchandising Support
Ross provides the highest level of merchandising support to the retailer and has a wealth of experience in planogram design and program implementation. Display header boards and point of sale materials are tailored to meet the specific needs of retailers. Most Home Entertainment products are available in shelf ready multiple packs for easy merchandising and have standard pack sizes for optimum shelf fill.
Ross packaging is colour co-ordinated so that any product selection looks great at point of sale.
Category Management
By utilising the latest in sophisticated plano-gram software we can produce layouts that help to maximise retailer sell through. We have experienced business analysts who use EPOS data to provide detailed information that reveals how sales/profit per square meter can be enhanced.
Given the amount of sell through analysis we undertake and by constantly reviewing category seasonality, we are experts in producing effective promotional calendars that will enhance sell through and provide sales lifts in key trading times of the year.
By managing the whole process from conception to execution we are able to provide effective critical paths that will manage your promotions and provide the retailer with intake and exit plans.